Circular footwear alliance
The ambition of the Circular Footwear Alliance is to establish a European network of retailers, producers, shoe owners and shoe makers with a common goal to facilitate the transition towards a circular footwear industry. Its circular strategy is based on four pillars: personalisation, refurbishment, reuse and recycling of safety shoes.
Customise
Design and development of a CFA-ID; a product passport that will document personal comfort and style preferences to produce a personalised pair of safety shoes. The goal is to establish a sustainable relationship between owners and their shoes.
Refurbish
Design and development of a standardized modular shoe system that is designed to make repair as efficient as possible. The goal is to build a network of certified CFA shoe makers, important facilitators of the ecosystem.
Reuse
Design and development of a reusable shoebox labeled with a CFA-ID to facilitate the return and refurbishment process. In the end, shoes are tools to get work done, so they deserve a proper box.
Recycle
Redesign and rebranding of the point of sales system (POS) that will be made from recycled shoe materials. Instant recognition of the CFA brand as a symbol of the stakeholder network.
Listen to the podcast (in Dutch): here
Client: Circular Footwear Alliance
Year: 2023
Discipline: Systems design, strategy design
Designers: Ben Hagenaars & Mathias De Winter
Visualisations: Siemon Kustermans & Selma Pašalić